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Grounded in your own sources

Your research.Posts that sound like you.

Upload your PDFs, notes and links. Supenli writes posts for six platforms in your voice, with every claim traced back to the source it came from.

Maya Okafor

Founder at Fieldnote · Product research

Just now

Last quarter I ran customer interviews every week.

Almost nobody asked us for a new feature.

They asked for fewer steps before the first result.

So we cut onboarding from five screens to one.

…see more

Maya Okafor@mayaokafor · now

Last quarter: customer interviews, every week. Almost nobody asked for a feature. They wanted fewer steps to a first result. So we cut onboarding from five screens to one.

1/5Show this thread
mayaokafor

What customers actually asked for

  1. 01Fewer steps to a first result
  2. 02One onboarding screen, not five
  3. 03Not another new feature

mayaokafor Last quarter I ran customer interviews every week. Here’s what changed.

Video script · 45s

“Nobody asked us for a new feature.”@mayaokafor
  1. 0:00Hook: nobody asked for a feature
  2. 0:06Weekly customer interviews
  3. 0:18What they wanted: fewer steps
  4. 0:32Five screens cut to one

Maya Okafor

Just now · Public

We spent last quarter interviewing customers every week. Almost nobody asked for a new feature. They asked for fewer steps before the first result, so we cut onboarding from five screens to one.

Video script

What customers asked for (it wasn’t features)

Chapters

  1. 0:00Why we ran interviews every week
  2. 1:45Fewer steps before the first result
  3. 4:10Cutting onboarding from five screens to one
  4. 6:30How to run your first round
3 sources

Trusted by creators who write for a living

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How it works

Three steps.From a folder of research to a week of posts.

  1. 01

    Bring your research

    Drop in PDFs, paste a link, add a note, or point at a YouTube video. Supenli reads them and keeps them in one place.

    • PDF, notes, web pages, YouTube
    • Choose which sources each post draws on
    • Nothing is generated from thin air
    app.supenli.ai/sources

    Sources

    Knowledge base · Q3 planning · 3 of 4 selected for this post

    Add source

    Q3-market-report.pdf · 24 pages

    Uploaded Tuesday

    Ready

    Customer call notes

    Note · edited today

    Ready

    What we learned from our pricing interviews

    Web page · fieldnote.co/blog

    Ready
    Reading...

    Drop PDFs, notes or files here

    or paste a web page or YouTube link

  2. 02

    Generate for every platform

    Pick your platforms and your voice. You get several variations per platform, each one written from the sources you selected.

    • Six platforms, native formats
    • Multiple angles per post
    • Character limits respected automatically
    app.supenli.ai/studio

    Studio

    4 variations · from 3 sources · your voice

    AllLinkedInXFacebook
    Contrarian
    Maya OkaforFounder at Fieldnote

    Most small teams don’t need another tool this quarter. On every customer call, the ask was the same: make the tools we already pay for talk to each other.

    2 sources
    Story
    Maya Okafor@mayaokafor

    A customer told me she spends Monday mornings copying numbers between three dashboards. That one sentence changed our roadmap.

    2 sources
    Data point
    Maya OkaforFounder at Fieldnote

    The Q3 market report ranks tool consolidation as buyers’ top priority for next year. Here’s what that means if you sell software to small teams.

    2 sources
    Question
    Maya OkaforJust now

    If you could cut one app from your team’s stack tomorrow, which would it be? I’ve asked customers this all quarter. Here’s what they said.

    2 sources

  3. 03

    Refine with your coach

    Ask for a sharper hook, a shorter version, or more of your own voice. The coach edits the draft in place and shows you what changed.

    • Edits the draft, not a new chat
    • Changes highlighted inline
    • Saves what it learns about your voice
    app.supenli.ai/coach

    Editing: LinkedIn · Variation 2 · 3 sources

    3 changesUndo

    Maya Okafor

    Founder at Fieldnote

    “I copy numbers between three dashboards every Monday.”

    A customer said that on a call last week. It rewrote our roadmap.1

    We’d planned a quarter of new features. Instead we’re spending it on getting the tools our customers already pay for to share data.2

    …see more

    Coach

    Make the hook sharper

    I opened with the customer’s own words and cut the setup line. Your posts usually start with a short quote, so I kept that pattern.

    Applied to draft

    Ask the coach…

One source, six formats

Six platforms, one draft.Each written for where it lands.

Maya Okafor

Founder at Fieldnote

Last quarter I ran customer interviews every week. Almost nobody asked for a new feature. They asked for fewer steps before the first result.

Maya Okafor

@mayaokafor

Last quarter: customer interviews, every week. Almost nobody asked for a feature. They wanted fewer steps to a first result. 1/5

Maya Okafor

mayaokafor

Infographic · what customers asked for

Three things customers asked for. None of them were features.

Maya Okafor

@mayaokafor

Video script · 45s

Hook: “Nobody asked us for a new feature.” Three beats, then the one change we made.

Maya Okafor

Just now

We spent the quarter talking to customers. Here’s the one thing almost all of them asked for, and it wasn’t a feature.

Maya Okafor

Video script

Thumbnail

What customers asked for (it wasn’t features). Chapters: 0:00 · 1:45 · 4:10 · 6:30

1 / 6

Grounded, not guessed

No invented facts.Every line comes from something you gave it.

Other tools write from nothing and hope it’s right. Supenli writes from your sources, and shows you exactly which passage produced which line.

Q3 Market Report · Small business software12

3. Buyer priorities for the year ahead

What owners plan to change in their software stack

This section draws on the owner survey and the follow-up interviews described in Section 1. Respondents were asked about the tools they use today and what they intend to change over the next twelve months.

Owners were broadly satisfied with individual products. Across interviews, owners described the same frustration: data entered once has to be re-entered in two or three other tools. Several called this the most time-consuming part of their week.

Table 3.4 · Top planned change, next 12 months

Planned changeShare of respondents
Consolidate into fewer tools41%
Replace accounting software22%
Add a new marketing tool18%
No planned change19%

Consolidation was the most common answer in every company-size band, and the gap widened among firms with fewer than ten staff, where one person often owns the full stack.

Respondents who had already consolidated reported spending less time on weekly reporting, and were more likely to say they would recommend their main vendor to a peer.

Q3-market-report.pdfPage 12 of 24

Maya Okafor

Founder at Fieldnote · Product research

Just now

Small business owners keep saying the same thing: they type the same data into three different tools.

That’s not a feature gap. It’s a plumbing problem.

41% plan to consolidate their software in the next 12 months, more than any other change.

If you sell to small teams, the pitch is fewer tools, not more.

The ones who already did it spend less time on weekly reporting.

  • Q3-market-report.pdf · p.12 ¶2
  • Q3-market-report.pdf · p.12 Table 3.4
  • Q3-market-report.pdf · p.12 ¶4

Click any citation in the app to jump straight to the passage.

What you get

Everything betweena folder of research and a published post.

Your knowledge base

Upload PDFs, notes, web pages and YouTube links. Pick which ones each post is allowed to draw on.

Sources

3 of 4 selected

Q3-market-report.pdf

24 pages

Customer call notes

Note · edited today

What we learned from our pricing interviews

Web page · fieldnote.co/blog

Founder talk: shipping smaller

YouTube · transcript ready

Drop files or paste a link

Six platforms, native formats

Each platform gets its own length, structure and format, written from the same sources.

A coach that edits, not chats

Ask for changes in plain words. The coach rewrites the draft in place and highlights what moved.

Make it shorter

Cut the setup line and led with the customer’s quote.

We spent a quarter talking to customers, and one thing stood out. “I copy numbers between three dashboards every Monday.”

Infographics from the same source

Turn a table or list in your research into a graphic, with the source in its footer.

What owners plan to change next year
  • Consolidate tools41%
  • Replace accounting22%
  • New marketing tool18%
  • No change19%

Source: Q3-market-report.pdf, p.12

Your library, searchable

Every post you’ve made, kept with its sources. Search by topic, platform or source.

  • Oct 9We cut onboarding from five screens to one.
  • Oct 7Almost nobody asked for a new feature. 1/5
  • Oct 3What customers actually asked for
  • Sep 30Script: fewer steps before the first result

See what’s working

See which of your posts drew the most replies, broken down by hook and format.

Questionsyour strongest opening type, by replies

Tap the knowledge base, platforms or stats card to play its demo.

Your voice

It learns how you write.Not how everyone writes.

Add posts you’ve already published. Supenli studies how long your sentences run, how you open and close, and the words you reach for, then writes every new draft the same way.

  • Add a few posts you’ve written
  • Supenli describes the voice it found, in plain language
  • Every draft tells you which profile it used

Your voice profile

Learned from 23 posts

Founder voice · default

  • Short sentences, rarely over 18 words

    Median 11 words per sentence

  • Opens with a question about half the time

    12 of 23 posts

  • Uses concrete numbers, avoids adjectives

    A figure in 19 of 23 posts

  • Almost never uses emoji

    1 of 23 posts

3 samples shown · +20 more
Manage samples

Your coach

Your draft.One conversation.

Tell the coach what to change in plain words. It edits the draft in place, keeps every citation attached, and remembers how you like to write.

  • Ask for a sharper hook, a shorter version or a new angle
  • Every edit keeps its citations attached
  • Saves what it learns about your voice

Coach

LinkedIn · Variation 2 · 3 sources

Coach: Which sources should this post draw on?

You: The Q3 report and my customer call notes.

Coach: Here’s a LinkedIn draft from both. Every claim links to its passage.

Draft ready · 3 sources

You: Sharper hook. Lead with the customer quote.

Coach: Done. I opened with her words and cut the setup line.

Applied to draft

Ask the coach…

Pricing

Two plans. No credits.Pick the one that fits how often you post.

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$10/month

Billed monthly

  • 100 generations a month
  • 50 images a month
  • Premium infographics
  • Style memory & learning
  • Priority support

Fair-use limits apply

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For teams and agencies

$30/month

Billed monthly

  • Everything in Plus
  • 500 generations a month
  • 300 images a month
  • Advanced analytics
  • Team collaborationComing soon
  • API accessComing soon
  • Dedicated support

Fair-use limits apply

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Cancel any time. Your posts and sources stay yours.

Questions.Answered plainly.

How is this different from ChatGPT?

ChatGPT writes from what it learned in training, so you end up checking every fact and rewriting it to sound like you. Supenli writes only from the sources you add and the posts you’ve already written, and links each claim to the passage it came from.

Does it really sound like me?

It learns from posts you’ve written: how long your sentences run, how you open, which words you use and avoid. Your voice profile lists what it found in plain language, so you can check it and correct it. More samples give it more to go on.

Where do the facts come from?

From the sources in your knowledge base, and nowhere else. Every claim in a draft is linked to the passage it came from, so you can click through and read it in context before you post.

What file types can I upload?

PDFs, notes you write or paste in, web pages by URL, and YouTube links. For a video, Supenli works from its transcript.

Can I edit what it writes?

Yes. Every draft is fully editable, and you can ask the coach for a sharper hook, a shorter version or more of your own voice. The coach changes the draft in place and highlights what it changed.

Who owns the content?

You do. The sources you upload and the posts you create are yours, and you can delete them whenever you want.

Can I cancel?

Yes, at any time from your account settings. Your plan runs to the end of the period you’ve paid for, and nothing you’ve created is deleted.

Your next postis already in your files.